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Enhance Your Effectiveness

With the right help and guidance, you can nurture change that generates positive, long-lasting results.

Meet Your Coach

Jennifer Wilson, MBA, ACC

Services & Approach

Coaching programs tailored to you.

10 Tips for New Leaders

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My mission is your mission

By building trust, creating a supportive environment, and holding my values of compassion, curiosity, and openness, I will help unlock your innate strengths and resilience.

I combine my 17 years of executive leadership, MBA, and the fundamentals of the Kolbe System with certified coach training from the University of British Columbia (UBC).

My background allows me to provide durable, actionable advice that drives positive, long-lasting results.

  • 17+ Years CEO Experience (Family Business Expertise)
  • Track-record for solving life and business challenges
  • Masters in Business Administration (MBA)

I enjoyed the opportunity to think out loud, travelling the path laid down by Jen's warm questioning. I left the session with new insight and strengthened motivation!

Marika CooperHigh School Teacher & Yoga Instructor

Jen’s warmth, openness and genuine curiosity created an environment where I felt comfortable expressing and exploring my feelings without self judgement, or self consciousness. Jen’s ability to truly listen resulted in insights that very much resonated with me.

Michelle ChungWriter

Jen shows up ready to engage. She is direct and asks the questions other people won't. This causes me to think about things in different ways. After our coaching I feel much more confident on how I want to attack things.

Adam LeeCEO and Co-Founder of StudentRoomStay

Jen balances reflective listening with insightful questions that probe places that feel fertile. After two smashing evolutionary careers, I believe Jen has found her true north in coaching, and I have no doubt that women who find her orbit will also discover theirs.

Brie MathersAuthor, Speaker, Activist & Founder of Love The Skin You’re In

I appreciated Jennifer's thoughtful questions about my situation to get me thinking about things. She is easy to talk to and allowed me to feel comfortable in our conversation.

Leah MunnHR Professional

I found the process of questioning a remarkable tool to sort out thoughts, like pulling on loose string. That is exactly what Jen did for our session. She was warm, direct and she didn’t sway my thoughts. She just tugged on the strings that were loose."

Xin WangMusician, teacher, and mother

Jennifer has a natural ability to help you recognize your own potential and guides you towards it. As a result, I am more aware of the systems and patterns that impact me. She offers me the accountability that supports and motivates me as an independent founder. During my time with Jennifer, I’ve learned how to set myself up for success and overcome barriers that hold me back and brainstorm realistic yet challenging goals that focus on taking action in a way that benefits me. The thing I appreciate the most is the time and space carved out for celebrating accomplishments (we all need more of this)!

Emma MarriottFounder, IrisHR

My unique approach

Behind every success — in work and life — is deliberate, motivated action. Finding the time and creative bandwidth to decide how and where to invest the best of yourself is so difficult it can seem like change is impossible.

As your dedicated coach, I will help you imagine a future state that aligns with your values, goals, and unique—often untapped—strengths. With this vision of success in mind, we’ll develop a practical, step-by-step action plan (with measurable results!) that deliberately and naturally changes your daily life.

We’ll discover and deliver on what it takes for you to break through.


Get to the heart of what’s important to you.


Use appropriate strategies, tools, and techniques to promote sustainable change.


Encourage thoughts and actions that enable your unique change process.


10 Tips for New Leaders

Learn how to take account for your strengths, rethink what you know, engage your critics, choose courage over comfort, and more!

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